What Does It Mean To Become The Expert?
By Keith Jenkins

It’s a great question, and I think one that is very misunderstood in business. I had read many different things about being the best in your field, and being at the top of your game… I never really understood what it meant until very recently.

I was reading some fantastic information on being a leader… And then it hit me.

People are attracted to others that are at the top of their game. I think the attraction is actually embedded in our DNA. If you think about it, people have always been attracted to the strongest of the group, leader of the pack. It was always in our best interest to align ourselves with the strongest, the best, and the smartest. It was a matter of survival. Now of course we are not tribal, but I think the same concepts are basically the same.

Now we are attracted to the greatest sports stars, the leaders of business and industry. Those people whose accomplishments we admire.

Why are we attracted to these people? We can’t help it. I’m not sure that our survival depends on these people, but I think it is ingrained in us to seek out the best of the best, and try to get close to them. Align ourselves with those at the top!!

At the time I hadn’t realized it but I had become an expert over the years. I had spent thousands and thousands of dollars on training and education. I had lost tons of money on the internet.(an invaluable lesson) I had learned a few gems and applied them from some leaders of the industry.

I had built a couple of different direct marketing companies to several hundred distributors. I had checks coming from a bunch of different places. People would call me all the time and ask for help or advice…. I had earned well over 6 figures several times...

A had become an expert. I did know what it would take to help other people. I had earned the distinction of expert…

Then something very unusual started to happen. I started promoting myself as an expert. Not to be a braggart, Not to Puff myself up, but because it was… a simple fact.

I had basically the equivalent of a masters degree in my industry. I had spent more time, effort, money, sweat and tears than just about anybody else out there.

My experience was valuable to other people. My ability to communicate successful ideas and have people apply them was recognized.

It really hit me after that… Becoming an expert… And promoting yourself as such, started to attract other people to me.

They couldn’t help it. It was part of their biological makeup, to want to work with people that were at the top of their game. People that could really offer them something.

This is really what “becoming the expert” is all about. You will attract people to you that need your help. You need to expose those accomplishments, those abilities to the world because they need you!!

Most likely you are already an expert about something. Maybe you know how the computers work. Maybe you make the best websites. Maybe you can write awesome sales letters. Superstar Closer? Maybe you bake the best chocolate chip cookies in town... Whatever it is... the world needs to know that you are the expert in that area.

We all need to work with those people that can provide us expertise in the areas that we are lacking in.

The better that you become at something, the more valuable you become... So you see, your not the only one that benefits from you becoming, and realizing, that you are infact an expert.

What is your area of expertise? How are you improving it even more? And more importantly...

How are you telling the world about it, so we know that you’re the person to turn to?

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