Practice growth - two words many chiropractors dread. For thousands of frustrated chiropractors, marketing is a difficult and often unrewarding process. Television commercials, radio ads, yellow pages, and other forms of strategic communications don't always translate into telephone calls or more importantly, revenue. Most chiropractors buy into one or more marketing vehicles, truly believing that they will bring new patients, when in fact they are spending their hard-earned marketing dollars ineffectively.

Practice Growth Struggles?

Practice growth is a complex operation that requires time, money, patience, and strategy. You must be willing to invest the resources needed to be successful for the long-term while simultaneously generating profits that enable you to function in the short-term. The best way to schedule appointments, appeal to targeted audiences, and lend credibility to your practice is through newspaper insert advertising.

Why Newspaper Inserts?

When it comes to practice growth, newspaper inserts have many advantages over other forms of advertising.

Cost: Up to 3X cheaper than direct mail (10 cents per home vs. 30 cents per home)

Response: Newspaper inserts generate instant responses which quickly fill your schedule

Targeted Marketing: Target potential clients by zip code using demographics

Quality: Full color newspaper inserts offer eye-catching options and slick graphics

Consumer Usage: 64% of consumers have used an insert in the past 30 days

Reach: Appeal to thousands of potential clients, guaranteed, on the same day

Credibility: Become a household name, familiarize your local area, and develop your brand

Results: Generate predictable, dependable, and low-risk cash flow for your business

Effective Newspaper Insert Design

How do you ensure that your insert is going to be effective? Why is such a critical advertising tool frequently ignored from a design standpoint? How many times have you seen a terrible looking flyer or advertisement sent to your home? Why in the world would a professional business print their advertisement without using full-color when it costs virtually the same as black and white printing?

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